Since it was introduced more than 5 years ago TruVu Traffic has helped to make our client stations' morning shows the first stop for busy commuters. The clear, concise picture of morning and afternoon drive times quickly became audience favorites, as well as promotable features for broadcasters in competitive news markets. But how do you upgrade a hit?

Viewers were happy to tell us. Focus group testing revealed the most important benefits of TruVu Traffic and gave us a wish list of new features. The result is TruVu Traffic HD, a great product made better in ways that will make your traffic news even more vital to viewers.

First, TruVu HD makes the most of high definition clarity. Now maps and animations look more sharp and crisp even on standard definition television. Viewers said they wanted bigger maps, too, along with the ability for traffic reporters to zoom into trouble spots to give a clearer picture of bottlenecks. These features help commuters see all of the alternate routes available. TruVu Traffic HD incorporates these viewer suggestions, and more.

Live camera feeds, traffic flow data and real-time traffic incident data combine to make TruVu Traffic HD reports the most accurate and useful picture of changing traffic conditions you can broadcast. Powered by real-time digital data your station will always be first-to-air with the latest traffic developments.

TruVu Traffic HD:

• Brings HD production values to your traffic reports
• Improves an already successful product using viewer input
• Makes you first-to-air with breaking traffic news with live digital data
• Features easy-to-understand 3D visualizations, including Drive Time tables and graphs
• Includes beautiful, high resolution TruVu Earth graphics
• Creates dynamic traffic animations over familiar, photo-realistic maps
• Integrates live HD video into traffic reports
• Uses Inrix and TANN traffic flow data
• Allows you to get the most up to date incident data to air with Inrix Traffic Incidents
• Increases sponsorship opportunities.