Take control of production costs, improve the look of your news and create a distinctive weather brand for your station across all media with TruVu Max. It's real-time rendering technology even a veteran news director can love. Designed with, by and for on-air weather talent, the newest member of the TruVu family, TruVu Max simplifies some of the most difficult aspects of producing a compelling weathercast.

No other production tool offers more content options for telling disruptive weather stories than TruVu Max. And just as importantly in today's newsrooms, TruVu Max helps you create a news brand your viewers will want to take with them on every new screen and platform. For every platform, TruVu Max is the premier production solution that keeps your talent in the picture - all without rendering and bringing updates live to air. Each presentation feels fresh, new and unique for every medium, platform and audience.

Now, everyone on your weather team can be an award-winning producer putting together gripping stories in less time, with less stress. Our new, intuitive user interface is so easy to master it drastically reduces training time and speeds daily show production. Drag & drop effects and pre-built templates turn even a first-time user into a star performer. And weather-driven visuals ensure your forecast is always front and center.

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Visuals good enough to impress HD sports fanatics.

It takes a lot to dazzle an audience raised on big budget special effects and HDTV. But TruVu Max delivers with unmatched photorealism and eye-popping Earth effects that exceed anything they've come to expect from HD programming. You'll create more dynamic graphics, amazing 3D animations and riveting weather visualizations.

The company that pioneered high resolution mapping is raising the bar on realism again. The ultra resolution of TruVu Max maps allows you to take the weather story from neighborhood level to nationwide in an instant while keeping viewers on the edge of their seats. Plus eye catching lighting, shadowing and water effects and improved elevation data from 30 to 10 meters adds a level of clarity you have to see to believe.

Maximize Efficiency

• User Interface – Using a User Centric Design philosophy, WSI’s team of professional designers developed a truly intuitive UI making show production easier than ever before. Our designers have brought a new level of clarity to the screen layout. That’s a difference weather teams will appreciate when changes need to be made right before air when every second counts.
• HitMaker – WSI’s innovative tool dedicated solely for the purpose of building and easily managing individual weather hits. Show elements can be easily added, removed or rearranged with a simple mouse click. With HitMaker, your meteorologist can quickly add more variety into each broadcast.

Maximize Management Control

• Global Style Guide – WSI’s unique feature for automatically applying the custom graphical settings of your weather look (e.g. font style, size and color scheme) to all of your weather graphics. You can now be assured the consistency of look between news and weather or weekday weathercasts to weekends will be maintained.

Maximize Production Capabilities

• New HD Earth – WSI was first to set the weather standard for photorealistic earth mapping and now our expertise has brought us to new heights. Our new 10m elevation data with advanced lighting, shadowing and water effects seamlessly blends with realistic satellite imagery and aerial photography. Your custom maps will now display the highest level of realism in the industry
• Live Lineup – Make your weathercasts more visually engaging through the virtual environment of a StoryBoard while providing the viewer with a sense of what is coming up next.
• Tru-3D Earth Environment – All 3-D objects including animating arrows, fronts and weather words respond correctly to lighting and shadows resulting in a richer, more dimensional look.

Maximize Weather Presentation

• 3D Satellite – Parallax mapping brings amazing structure to cloudy days and fierce storms.
• Draping – Display weather imagery and contours draped on the earth and deliver a more realistic view of certain forecast parameters.
• Special effects – Draw viewer’s attention to key information simply and easily by adding entrance, exit and continuous effects from a library of options.

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